FRACTIONAL CRO
One number, one owner: revenue.
A revenue leader who owns the whole funnel, from the first call to the renewal, one to three days a week. The seat comes with the front-office, conversion and revenue-intelligence engines, so speed-to-lead and follow-up are handled by systems and the executive spends the time on process, pricing and people.
Who it is for
The businesses this seat was built for.
- Founders who are still the only closer in the business
- Sales teams without a sales leader, or with one who has never built a process
- Businesses leaking revenue in missed calls and slow follow-up
- Companies preparing for a sale, a raise or a new market and needing a forecast they can defend
What the executive owns
A mandate, not a to-do list.
Sales process and pipeline discipline
Stages, definitions, follow-up rules and a pipeline review that happens every week whether the founder is in the room or not.
Speed-to-lead
Every call answered and every inquiry responded to while intent is hot, through the AI Front-Office Assistant and the Lead Conversion Engine.
Pricing and offer architecture
What you sell, how it is packaged and what it costs, decided on margin and win rate rather than on habit.
Forecast and revenue intelligence
A forecast built from the pipeline, not from optimism, with Revenue Intelligence reporting the numbers your board or your buyer will ask for.
Hiring and coaching
The first reps hired against a written process, coached weekly, and measured on the same baseline as everything else.
Retention and expansion
Renewals, referrals and upsell run as a process, because the cheapest revenue is the revenue you already have.
The first ninety days
Baseline first. Then the engines. Then the rhythm.
Every seat starts the same way: measure what is true today, so what changes can be shown against it.
Baseline the funnel
Calls, leads, response times, conversion by stage, win rate and cycle length measured. Radar scored. The revenue number the seat owns is agreed.
Fix the leaks
Front office answering every call, conversion engine on every lead, pipeline stages and follow-up rules in force, pricing decisions made.
Forecast and scale
Weekly pipeline review running, first defensible forecast, hiring plan for the next rep written against the process.
Engines that come with the seat
The machine the Fractional CRO runs.
CONVERSION
Lead Conversion Engine
Your automated sales development team — the legwork, so your closers don't have to.
See the engineALWAYS ON
AI Front-Office Assistant
Your AI front-office assistant. Available 24/7.
See the engineCLARITY
Revenue Intelligence
The measurement layer that ships with every engagement. Yours can run deeper.
See the engineThe market problem, in published numbers
7×
higher odds of qualifying a lead when firms respond within one hour versus waiting longer
Harvard Business Review, “The Short Life of Online Sales Leads” (2011)
42 hrs
average time firms took to respond to a web-generated lead, in an audit of 2,241 US companies; only 37% responded within an hour
Harvard Business Review, “The Short Life of Online Sales Leads” (2011)
62%
of phone calls to small businesses are not answered by a person (voicemail or no response)
411 Locals call study (85 businesses, 58 industries, 30 days) (2016)
Figures are third-party market benchmarks from the cited sources, not Ometz AI client results. We share them so you can size the problem before we ever talk.
Fractional CRO FAQ
No. Training is one tool. The seat owns the process, the pipeline, the pricing and the forecast, and is accountable for the revenue number, with the engines handling the volume work of answering and following up.
Next step
Ready to give revenue one owner?
Run the Radar, or go straight to a working session with a partner. We walk your operation, name the number the seat would own, and show you what the first ninety days look like. No obligation.